Author Archives: imbtp
A business plan is very much like a bid, whether it is pitching for equity investment or for a bank loan and it’s vital to make a clear business case: why invest in your business?
Do you know the people who are going to be reading the plan: your audience? Your plan must resonate with them and convince them that you are someone they can do business with. If you don’t know them, try and find out all you can before starting out.
Another tip is to first map out the ‘shape’ of the story you are going to tell your audience, using headings and supporting points. Collect together pictures and diagrams that show what you do – far easier for people to take in than a wordy description. For example, if you want to explain your supply chain, put together flow diagrams illustrating the process from raw material through production to delivery. Try and include a photo of the all people who are working on the project: this is more likely to give the feel of a strong and cohesive team.
Keep to the point
The briefer and easier your proposal is to read and understand the better people will like it: avoid overcomplicating or using technical language. If you’re not adept at writing persuasive words, find someone to write it for you, using your outline and proof of concept to underpin your arguments. Remember not to splash your logo and colours all over the pages. Your audience needs it to feel familiar – make it look like them.
Up to date research helps too – it’s not the best idea to insult your readers with old economic data cut and pasted from the internet that doesn’t reflect current conditions. They will hardly believe you have your finger on the beating pulse of commerce if you are using old news quotes to back up your case.
Build your case
Bullet points should be used sparingly. Be creative, not lazy and weave elements of the budget projections and your knowledge of the market around the solid evidence you include that promises certain growth. This will nail each element of your plan.
Let other people review your story once it is close to final so you can gauge their honest reaction. Your reader is interested specifically in what you will do with their investment so be clear about what you’re asking for and why. An engaging, well reasoned and confident business plan will prove just too tempting a prospect to pass up.
© Isabel Moritz February 2012
Testimonials from Linked-In
“I have worked with Isabel on several projects now and have been delighted with the results. She has an exceptional knack of taking complex ideas and simplifying them into persuasive and powerful written communications. I would highly recommend you speak to her if you are in need of any assistance or even if you don’t think you need a helping hand you might find your potential clients think you do!” December 6, 2011
Top qualities: Great Results, Expert, Creative
Dee Clayton hired Isabel as a Business Consultant in 2011, and hired Isabel more than once
“Isabel was recommended to me when a tender opportunity came up at the last minute. Working from scratch, she immediately took control of the situation, proposing a structure and – critically – advising on language and tone of content. She subsequently gave our document a thorough critique and made sure she explained the rationale behind any suggested alterations rather than just go ahead and make them as others would. The end result was an extremely strong proposal and an extremely grateful client. Thank you Isabel.” September 30, 2009
Top qualities: Great Results, Good Value, On Time
Ben Sweeting hired Isabel as a Writer/Editor in 2009
“Isabel was one of a team of technical writer / editors that I contracted to work on a very complex proposal for many 100’s of million pounds. The work environment was highly stressful and the deadlines were extremely tight. Isabel not only demonstrated first class technical skills, but her positive can do attitude make an invaluable contribution in supporting the team to produce a winning solution. While Isabel is a very personable person, who draws the best out of people in stressful situations, she has a tough resolution to get the job done. I was very fortunate to have Isabel on my team and her professionalism added to my confidence that we would get the job done.” October 4, 2009
Top qualities: Great Results, Personable, Expert
David White PMP hired Isabel as a Writer/Editor in 2008